The Standard Store, Sydney, Australia

Established in 2011 by Sydney based husband and wife team Nicola and Orlando Reindorf, The Standard Store is their vision for bricks and mortar fashion retail.

With its unique mix of handpicked labels from Europe, Scandinavia and the US, The Standard Stores in Surry Hills and Melbourne’s Fitzroy feature a tightly curated selection of sought-after labels, accessories and lifestyle must-haves.

Each store is edited to reflect the style fingerprint of their individual districts.