Heimat, Darmstadt, Germany

Heimatstore is a mens- and womenswear store that opened its doors on Darmstadt’s Marktplatz in August 2016, founded by Lorenzo R. and Atilla A. For years the marketplace is known as an important commercial center of the city. The idea behind the concept store is to offer a constantly rotating selection of scandinavian collections – from streetwear to high fashion, from new brands to renowned designers.