Spring 2015


Metaphor for the conceptual path which is thought to lead to the true nature of reality, when exploring philosophical and existential thinking.

In short; a travel to an alternative reality. A term generated from the classic yet surrealliterary artwork ’Alice in wonderland’.

The hallucinogenic features and mind tricks, work as a clear reference to this piece and defines the mood of the collection.

The twirling movement in the act of falling, the playfulness in tricking the eye, the patchwork references to the white rabbits waistcoat and the crazy formality of the mad hatter, are all features which explain the 2015 Journal spring collection.